Frans van den Broek

Areas of Expertise 

  • Pricing & Revenue Management
  • Operational & Strategic Management
  • Airlines Sales & Distribution
  • E-Commerce
  • Business Process Improvement
  • Airlines Product Development

Frans is an airline industry veteran with over 25 years experience focused on all aspects of airline distribution.

Prior airline experience includes 20 years working for United Airlines in several operational and strategic management roles in the Sales, Contact Center and Finance organizations.

Frans spent several years at Cathay Pacific Airways in both Europe and Hong Kong. Frans advised Cathay Pacific on the implementation of a range of Sales and Distribution technology projects.

More recently, Frans worked 7 years as a Principal Consultant at Sabre Airline Solutions. In this role he was responsible for the successful delivery of consulting engagements across a range of areas including Pricing, Revenue Management, Sales and E-Commerce. He served in several client-facing roles focusing on business process improvements and product development. While at Sabre, Frans’ clients have included Etihad Airways, Virgin Australia, Comair- Kulula, Azul, Vietnam Airlines and Ethiopian Airlines.

Frans has a Bachelor’s Degree from the Amsterdam School of Business (HES)