Samar Kal Youssef is a Senior Marketing Specialist with more than 10 years of marketing experience in the MENA region with major Information and Communications Technology (ICT) companies. She started her career in events management and the fashion industry then made the shift to ICT. Her focus is leading marketing initiatives to drive lead generation, enable sales teams and improve brand image. Samar handled marketing campaigns for major vendors such as Microsoft, VMware and Cisco.
Samar holds an MBA in General Management from the University of Wollongong in Australia as well as a Bachelor's degree in Advertising and Marketing from Notre Dame University in Lebanon.